Includes notes and index.

Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. WHY is not about money or profit - those are results. WHY is the thing that inspires us and inspires those around us.

From Martin Luther King, Jr., to Steve Jobs to the Wright brothers, Start with Why shows that the leaders who inspire us all think, act and communicate in the exact same way - and it's the complete opposite of what everyone else does. Drawing on a wide range of real-life stories, it provides a framework upon which organizations can be built, movements can be led and people can be inspired - and it all starts with WHY.
(From the back cover)