Marketing : the core - 3e / Roger A. Kerin; Steven W. Hartley; William Rudelius.
By: Kerin, Roger A.
Contributor(s): Hartley, Steven W | Rudelius, William.
Material type: BookPlace of publication: BostonPublisher: Mc Graw HillDate of publication: 2009Description: xli, 493 p. : ill. ; 28 cm.ISBN: 0073381060.Subject(s): MarketingDDC classification: 658.8 Ke468 2009Item type | Current location | Collection | Call number | Status | Date due |
---|---|---|---|---|---|
Books | Senior High School Library Reading Area (Main - HS) | 600-699 Technology & Applied Science | 658.8 Ke468 2009 (Browse shelf) | Available |
Includes bibliographical references and index.
English
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