Marketing / Roger A. Kerin; Steven W. Hartley; William Rudelius.
By: Kerin, Roger A.
Contributor(s): Hartley, Steven W | Rudelius, William.
Material type: BookPlace of publication: New YorkPublisher: Mc Graw Hill IrwinDate of publication: 2011Description: 746 p. : ill. ; 28 cm.ISBN: 978-0-07-352993.Subject(s): MarketingDDC classification: 658.8 K455 2011Item type | Current location | Collection | Call number | Vol info | Status | Date due |
---|---|---|---|---|---|---|
Books | Senior High School Library Reading Area (Main - HS) | 600-699 Technology & Applied Science | 658.8 K455 2011 (Browse shelf) | no. 18819 | Available |
Includes bibliographical references and index.
English
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